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The Beginning

Azara's main brand 'Absolute Jewellery' has evolved into one of the leading jewellery brands in Ireland.

Launched in 2003, this very popular brand is recognised for creative designs and meticulous attention to detail and quality. 

Routinely featured on Irish television and fashion magazines, Absolute Jewellery is loved by women of all ages for its beautiful and elegant designs.   

The Progress

Arlene continues to develop her brand and now features a host of brand extensions including her new SILVER by Absolute collection and also her KIDS Jewellery range. Absolute jewellery is continuing to expand its market presence and today the brand is stocked in more than 300 retailers across Ireland and the UK. This seasons collection boasts an extensive range of stunning yet affordable jewellery, from 'gorgeous golds' to 'pretty pearls', this range has something for everyone!  

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